most visited index pages, in order of popularity were:
INFORMATION - ACTIVITIES - ACCOMMODATION
- BUSINESSES - REAL ESTATE - CLASSIFIEDS
extra statistical info:
The information below shows us the top 10 entry, and
exit pages for www.tearoha-info.co.nz.
As expected the index page ranks No. 1 and also, not
surprisingly includes our top site and indexes. The
exit pages are an indication that the visitor has found
what they are looking for and exited via that page.
It is good to see that 27.5% of visitors arrive via
the index page, but only 9.2% leave via that page ...
an indication that many visitors may have gone on to
find what they want! (You can visit these pages
by clicking on the links below). Also encouraging
to see that 72.5% of visitors are going directly to
the pages with the information they require and bypassing
the index page.
Marketing Strategies - Sender Line More Important
than Subject Line
problem of spam email has become a huge annoyance
to most of us and with no real solution in site,
if email forms part of your marketing strategy (which
it should), here are some tips to help avoid
your emails being trashed unopened …
Sender Line Gets E-Mail Opened
we work on crafting brilliant subject lines that both
create impact and elude spam filters, the unsung hero
of the day is more likely to be the sender line. Research
shows the sender line drives 65 percent of open rates.
Subject lines drive just 35 percent.The latest in sender-line
theory shows the most effective sender fields are (in
sender's name, if it's known to the recipient.
This can range from the well-known CEO of a company
to a day-to-day contact, such as the telephone receptionist.
name, if it's known and respected.
unknown sender's name, as long as it's legitimate.
People are more likely to click on the name of a real
person than something that says "email@example.com"
or "your firstname.lastname@example.org." (We are more likely to
open an email with a real name on it, on the off chance
it's from a prospective client or a colleague whose
name escapes us.)
Overlook Referral Marketing
heard it before: Put a forwarding message in your email.
You'd be surprised how often this old recommendation is
still overlooked. Bear
in mind "business readers know the value of sharing ideas
and want to help their colleagues. So if they find something
valuable, they're eager to pass it along." It's
up to you to remind them.
can supercharge your forwarding message by:
a reason for forwarding, such as the benefit of the
product will be maximised if everyone in the office
uses it. Or it's available for a limited time only
at a reduced price.
Is a Personal Medium
is "me-to-you" marketing ... so treat it as such
the recipient by name if possible. Personalize
as much relevant information as possible. Make
sure a signature is included which includes name, phone
number/s and website link. Write
to prospects the way a salesperson would. Get to know their
needs and wants. Make them feel good about doing business
with you and sell to them in the way they want to buy.
you sit down to write your email message, look at your best
customer profile. In your mind, create a picture of a real
person who fits that description. Think about that person's
day, the challenges he or she faces, and what about your
product or service would make his or her life easier. Hand
write a quick note to that person to get your thoughts flowing.
A good email letter will probably come out of it.
of the Month is the Anna's Whare - and
they receive a free direct click through and feature image
to their website.
Award Winning Website Design, Hosting & Maintenance
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