| Our
most visited index pages, in order of popularity were:
INFORMATION - ACTIVITIES - BUSINESSES - ACCOMMODATION
- REAL ESTATE - CLASSIFIEDS |
This
month we show the Usage by Country stats - Visitors from
48 countries have checked out www.tearoha-info.co.nz
...
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Top 30 of 48 Total Countries |
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# |
Hits |
Files |
KBytes |
Country |
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| 1 |
17876 |
51.46% |
12871 |
55.89% |
153624 |
55.70% |
New Zealand (Aotearoa) |
| 2 |
6776 |
19.50% |
3217 |
13.97% |
34269 |
12.42% |
US
Commercial |
| 3 |
3070 |
8.84% |
2226 |
9.67% |
26784 |
9.71% |
Unresolved/Unknown |
| 4 |
2157 |
6.21% |
1375 |
5.97% |
16182 |
5.87% |
Network |
| 5 |
1490 |
4.29% |
1015 |
4.41% |
12696 |
4.60% |
Australia |
| 6 |
735 |
2.12% |
524 |
2.28% |
7207 |
2.61% |
Netherlands |
| 7 |
585 |
1.68% |
520 |
2.26% |
6912 |
2.51% |
United
Kingdom |
| 8 |
260 |
0.75% |
133 |
0.58% |
1404 |
0.51% |
US
Educational |
| 9 |
219 |
0.63% |
199 |
0.86% |
2833 |
1.03% |
Ukraine |
| 10 |
188 |
0.54% |
130 |
0.56% |
1309 |
0.47% |
Germany |
| 11 |
165 |
0.47% |
136 |
0.59% |
1558 |
0.57% |
Singapore |
| 12 |
150 |
0.43% |
120 |
0.52% |
1392 |
0.50% |
Switzerland |
| 13 |
131 |
0.38% |
92 |
0.40% |
1124 |
0.41% |
Old
style Arpanet (arpa) |
| 14 |
119 |
0.34% |
89 |
0.39% |
925 |
0.34% |
France |
| 15 |
92 |
0.26% |
67 |
0.29% |
712 |
0.26% |
Japan |
| 16 |
90 |
0.26% |
54 |
0.23% |
827 |
0.30% |
Argentina |
| 17 |
85 |
0.24% |
77 |
0.33% |
1204 |
0.44% |
Belgium |
| 18 |
70 |
0.20% |
38 |
0.17% |
693 |
0.25% |
Italy |
| 19 |
68 |
0.20% |
47 |
0.20% |
566 |
0.21% |
Canada |
| 20 |
55 |
0.16% |
47 |
0.20% |
719 |
0.26% |
Finland |
| 21 |
47 |
0.14% |
29 |
0.13% |
328 |
0.12% |
Brazil |
| 22 |
43 |
0.12% |
41 |
0.18% |
121 |
0.04% |
Poland |
| 23 |
30 |
0.09% |
24 |
0.10% |
276 |
0.10% |
China |
| 24 |
29 |
0.08% |
12 |
0.05% |
138 |
0.05% |
Spain |
| 25 |
24 |
0.07% |
20 |
0.09% |
250 |
0.09% |
Mexico |
| 26 |
21 |
0.06% |
18 |
0.08% |
321 |
0.12% |
Thailand |
| 27 |
17 |
0.05% |
16 |
0.07% |
158 |
0.06% |
Greece |
| 28 |
17 |
0.05% |
14 |
0.06% |
146 |
0.05% |
Malaysia |
| 29 |
17 |
0.05% |
14 |
0.06% |
118 |
0.04% |
Yugoslavia |
| 30 |
15 |
0.04% |
14 |
0.06% |
194 |
0.07% |
Denmark |
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Is
perfection the best characteristic for a brand? Until
recently, many might have said yes. Martha Stewart fans
certainly would have agreed. Year after year, the ever-perfect
Martha concocted one perfect piece of decorating advice
after another. Her brand-building was perfect ... but
repetition of such reliable perfection made the occasional
mistake glaringly obvious.
The
ultimate brand is like a real person. The more human
the components associated with a brand, the stronger
it is. The most successful brands will often exhibit
human qualities. Instances of brands that offer extraordinarily
good service usually coincide with those brands that
have a human touch.
Most
of us have emailed or phoned questions and/or complaints
about brands. When replies have a human voice, they've
generally addressed our concerns. Such replies typically
exhibit the writer's authority and credibility ... the
authority to write as a credible individual.
As
customers, we demand brands deliver on expectations. It's
a minimum standard to expect a brand to reply to inquiries
within 24 hours. That's probably about as far as we allow
our expectations to go. So minimal are expectations now,
a response that deviates from a standard automatic reply
and provides just a glimpse of a person behind it adds
equity to the brand.
The
human touch has enormous value. A brand that exhibits
that quality it is likely to become a favourite.
To
achieve this, a brand must develop human behaviour.
And human behaviour is rarely perfect. To err is human.
Slips, quirks and idiosyncratic behaviours define our
unique personalities. Brands should attempt to do the
same.
Don't
get me wrong. I'm not talking about messing up your
account status or filling email messages and letters
with spelling errors. Make a brand's behaviour real.
Consistency is a valuable trait. But mechanical perfection
and artificial sameness can alienate.
Take
huge banking corporations. Edifices in steel and glass
line our main streets, plastered with huge corporate
logos and filled with people uniformly dressed. How
uninspiring.
Corporations
don't need sterile predictability to maintain a professional
image. Adherence to conformity can reflect senior level
insecurity.
Imagine
if Martha had a cake flop ... if a painting hanging
on her wall wasn't straight ... what if she admitted
to a terrible hangover. Chinks in the image would reinforce
it, not weaken it. They would inspire empathy with her.
Chinks
in the armour only appear to be faults to the wearer.
From a distance, a consumer sees reinforcement. A few
chinks in Martha's brand could have armed her against
the day a real mistake happened.
Project
a perfect image to the world and the world expects perfection.
Such expectations may not work to your benefit. Before
re-designing your website, TV campaign, shop decoration,
or whatever generates traffic and revenue, consider the
level of perfection you want to maintain. Maybe perfection
is not all it's cracked up to be.
Site
of the Month is Kaimai Sawmills - and they
receive a free direct click through and feature image from www.tearoha-info.co.nz
to their website.
Leanne
Taylor
:: www.wwwdesign.co.nz
::
Award Winning Website Design, Hosting & Maintenance
Phone/Fax (09) 817 9656 ~ Mobile (0274) 701990
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