most visited index pages, in order of popularity were:
INFORMATION - ACTIVITIES - ACCOMMODATION
EXTRA STATISTICAL INFORMATION:
Below are the top 20 search words and phrases that our visitors
are typing into the search engines to find www.tearoha-info.co.nz (there were 143 in total used during April):
|Top 20 of 143 Total Search Strings
||te aroha new zealand
||te aroha nz
||te aroha accommodation
||te aroha holiday park
||te aroha map
||harcourts te aroha
||te aroha real estate
||te aroha information
||accomodation te aroha
||cats and dogs
||real estate te aroha
||te aroha mountain
||te aroha nz real estate
||tearoha land for sale
||antiques roadshow new zealand tour
||elders real estate new zealand
you giving your website the credit it deserves?
article will be of most interest to those Te Aroha advertisers
who also have their own domain name websites)
same old story … an underperforming website … a desire
to make the site more effective and a small budget.
question: What is meant by "more effective"? We have learnt
that most clients tend to focus on just a fraction of
their website’s value.
you are struggling to justify your website’s effectiveness
and haven’t yet identified and quantified your website’s
value in dollars, it’s maybe time you did.
comes in two flavours: additional revenue and reduced costs.
typically look at two types of value behaviours: direct
on the direct ones:
Sales. How much revenue does the site generate through direct
sales? Try looking at your gross online margin. How
does it compare to offline sales?
Next, estimate the lifetime value of new customers finding
you via the Internet. Maybe they began their relationship
your business with a small purchase, but understanding
and quantifying what that may lead to is a key exercise.
Leads. Generating leads, not sales, may be your site's primary
goal. Rather than just look at the raw number of leads,
try to quantify their value, too. Solid offline tracking
can show you close rates as well as average sales values
of the online leads. If your site generates an average
100 leads per month and 20 of them end up in sales averaging
$500 each, a website’s lead value can be calculated at
$100: (average leads closed divided by total leads
x average revenue per sale = lead value)
Be sure to give credit for that.
service. Your website can be an effective way to service
customers at a much lower cost than offline options. If
you want to calculate the impact of your website on overall
customer service costs, firstly, you have to know your
baseline costs. For example average per-call call centre
costs, can range from $3.50 to well over $10, where as
answering an email can cost $1.50 to $3.50 or more. The
cost of a site-based service transaction is usually well
So do the maths and understand the volume of each correspondence
type and the related cost. Then you can determine the
efficiencies of your website. For example:
centre: 1,000 calls x $5.00 per call = $5,000
500 email messages x $3.00 per email = $1,500
800 help visits x $0.30 per visit = $240
support costs: $6,740
cost per touch: $2.93 (total costs divided by total
are examples of direct values that are fairly easy to
quantify for many sites. They are also quick exercises
to provide the ammunition you may need to justify your
forget that equally important are indirect value measurements,
such as your website’s value as a research/reference tool,
as a promotional and awareness tool, enhancing customer
satisfaction, and much more.
should, of course, consider all the different ways your
website impacts on your bottom line, but a good place to
start is to calculate that impact in hard cash.
TIP>>> How to See What Pages of Your Site Google Has In
Its Index: Go to www.google.com and type in the search box site: then your url address.
So for thames-info.co.nz/yoursite, you'd type in "site:thames-info.co.nz/yoursite"
The results will show you if your site is showing up in
Google and if you have more than one page, which pages
of the Month is K9 'N' Katz Pet Motel - and they
receive a free direct click through and feature image from www.tearoha-info.co.nz to their website.
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