What is Quora? Quora is a question-and-answer website created, edited and organised by its community of users. The company was founded in June 2009, and the website was made available to the public on June 21, 2010

Marketing is now all about tweeting, stumbling, digging, liking and connecting.  For many this may sound like twaddle, but for many employees in the marketing field, this is work, work and more work.  Social media is a great and cost effective way to promote your business brand, however it can be tedious and time-consuming and it is easy to fall behind, so you may wonder why we are telling you about a new social networking site.

We believe this site is worth taking a look at ... Quora – www.quora.com is not all that new, being created in 2009 by the former CTO of Facebook, Adam D’Angelo and it now seems to finally be getting more publicity.  It is different from other social media sites in that you can ask a question and then receive an answer from a reliable source as well as pulling together a lot of features that you find on other information/social networking sites:

Quora is also a service you need to sign up for, and you can do this through your Facebook or Twitter account or simply by providing your name and email address.

Quora is not only a place where you can find quality information, but a place where you can follow people, specific questions or topics that interest you.  Basically the site offers the best of both worlds – you can make connections and show potential customers what you know.

Here are some ways you can use Quora to help with building your business brand:

Joining Quora will mean a little more work connecting and linking, but this effort may well be another asset to your business.

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